
The Japan Toy Awards are a
It was founded with the aim of letting people know about and enjoy toys.
Many TOMY Group products were awarded this year as well!
Educational CategoryGrand Prize
Accessible-Design ToyGrand Prize
Action CategoryGrand Prize
Basic CategoryExcellence Award
Digital CategoryExcellence Award
Kidart DivisionExcellence Award
Variety CategoryExcellence Award
Character CategoryExcellence Award
Games & Puzzles CategoryExcellence Award
Action CategoryExcellence Award
Educational Division
Reading Lessons! Magical Board Reading
Disney Characters MAGICAL PLAYTIME
●Release date: April 25, 2026●Manufacturer's suggested retail price: 13,970 yen (tax included)
The project was praised for its fusion of drawing and talking, and for incorporating new technology that allows users to read aloud what they have written.
Furthermore, the fact that the product was commercialized based on the developers' genuine feelings and experiences was also highly praised.
*The lines drawn with the stylus are for illustrative purposes only.
© Disney © Disney/Pixar
© Disney. Based on the "Winnie the Pooh"
works by A.A. Milne and E.H. Shepard.
Accessible-Design Toy Awards
Toy Story Ponjan
● Release Date: June 20, 2026● Manufacturer's Suggested Retail Price: 6,930 yen (tax included)
The classic family game "Ponjan" has traditionally relied on visual information for gameplay, but this product incorporates meticulous design features throughout, allowing visually impaired individuals to enjoy the game together with everyone else using their sense of touch. This effort has been highly praised.
Action Section
It moves! Transforms! Gigadeka Doctor Yellow
●Release date: July 18, 2026●Manufacturer's suggested retail price: 7,480 yen (tax included)
The "Dr. Yellow," popular with both children and adults, was commercialized in a giga-large size, and its dynamic movement in sync with the power of the separately sold PLARAIL was highly praised for its ability to transform into a repair shop and expand the range of PLARAIL play.
Basic Category
Kira★Gacha Seal Puffy Drop
●Release date: August 1, 2026●Manufacturer's suggested retail price: 3,999 yen (tax included)
① A keen eye for capturing the trend of "3D stickers" x "gacha" (capsule toys).
② The fact that they are adapting the classic craft sticker maker to modern times.
③ There is also a need to create puffy stickers.
④ The gacha is also cute
* "Gacha" and "GACHA" are registered trademarks in Japan of TOMY Company, Ltd. Arts Co., Ltd.
Digital Division
PicTube Clear Pink / Clear Purple
●Release date: July 18, 2026●Manufacturer's suggested retail price: 7,150 yen each (tax included)
The toy is praised for its innovative and well-integrated mechanism, which combines the analog feel of lever operation with digital gimmicks, allowing players to enjoy nurturing play and six different mini-games by pulling and flicking levers that move left and right, causing light to race through the tube.
Kidart Division
Synerginex SHIELD-D-PRIME
●Release date: February 28, 2026●Manufacturer's suggested retail price: 38,500 yen (tax included)
It is highly regarded as a truly dream product that brings together the charm and technology of its three in-house brands—" TRANSFORMERS," "ZOIDS," and "DIACLONE"—into a single product. The overwhelming play value that leverages each unique feature is also a highlight.
*The image is for illustrative purposes only. As this is a prototype, the final specifications, shape, and coloring may differ.
Items other than those included in the set are sold separately. *This product includes one Shield D Prime set.
Variety Category
Pokémon toy Flip Pikachu Soft and Fluffy
● Release Date: February 28, 2026 ● Manufacturer'sSuggested Retail Price: 2,200 yen (tax included)
This palm-sized, soothing toy features cheeks that light up when stroked and offers approximately 25 different phrases. Its expressive face and light-up gimmick are appealing, making it enjoyable for all ages and language groups. It was praised for its balance of advanced technology and value-for-money pricing.
*The photo is for illustrative purposes only.
*Items other than the main unit are not included.
Character Category
Pokémon too~! Pokénade Poké Ball
● Release Date: November 7, 2026● Manufacturer's Suggested Retail Price: 8,140 yen (tax included)
With three communication experiences, you can truly interact with Pokémon through play. In addition to petting, calling out, and living together, the support for three languages and communication features allow you to connect with fans worldwide, which was highly praised.
Game & Puzzle Category
Dragon Quest THE GAME OF LIFE
● Release Date: October 24, 2026● Manufacturer's Suggested Retail Price: 7,150 yen (tax included)
A collaboration between the national RPG 'Dragon Quest' and the popular board game 'THE GAME OF LIFE'! Anyone can easily enjoy the world of 'Dragon Quest' with simple rules. The use of popular IPs and the expansion of the playful world were highly praised.
Action Section
Pixar characters
Toy Story 5
Walking Bullseye
●Release date: June 20, 2026●Manufacturer's suggested retail price: 6,490 yen (tax included)
It was praised for its soft fabric that looks like it jumped right out of a movie, its huggable size, its play value, and its popularity.
Award-winning products
13,970円(税込)
対象年齢:3歳~
6,930円(税込)
対象年齢:5歳~
7,480円(税込)
対象年齢:3歳~
3,999円(税込)
対象年齢:6歳~
7,150円(税込)
対象年齢:6歳~
7,150円(税込)
対象年齢:6歳~
8,140円(税込)
Release date: November 7, 2026
対象年齢:4歳~
6,490円(税込)
対象年齢:3歳~
7,150円(税込)
Release date: October 24, 2026
対象年齢:6歳~
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